“Resigned cat”​ by Phillip Fayers https://www.flickr.com/photos/phillipfayers/5940629332/

tl;dr: Getting negative comments? Look at your metrics before you go and delete a post

Let me tell you two stories. They are similar setups but have different outcomes.

I once spent many weeks pitching and prepping Company A, a small B2B computer company to do a Reddit Ask Me Anything (AMA) event. Their brilliant engineers would answer questions about the ins and outs of complex networking, their careers, or whether they’d prefer to fight one horse-sized duck or 100 duck-sized horses.

When the AMA started, within minutes, trollish comments began. And within minutes, my client pulled the plug on…

Erik Sebellin-Ross

A digital marketer

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